A passionate & authentic Creative Leader


Rich McCoy is a highly experienced creative leader with a diverse range of skills that can be utilised at any stage of the design process. He is passionate about his work and has led teams for Trade Me and Nationwide Building Society. His creative endeavours saw him working at celebrated agencies such as AKQA, LBi, Isobar and Saatchi & Saatchi.

Rich believes in kindness, simplicity, integrity, and the power of creativity to make the world a better place.

According to a Gallup strengths finder report, Rich’s superpowers include connectedness, ideation, intellection, empathy, and future visioning and is particularly skilled in helping companies undertake digital transformation where design plays a leading role.

He is currently contracting for Air France/KLM via Isobar Paris from a cupboard under a flight of stairs somewhere in Aotearoa. He is also also running his art practice, a vegan cooking photo blog, and mentoring a new generation of creatives. All this whilst also raising twin baby boys and practising archery (when he can find the time).


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