A passionate & authentic Creative Leader

Creative Director, UX/UI Designer, Artist, Maker, Mentor

I was born in the UK and raised in the African desert by bushmen. Okay, that might be a stretch - my parents were from the UK, but I did grow up shaking Kalahari sand out of my shoes. And I think I'm a better man for it. Something about those vast open expanses and the untamed animals has given me what some might call a wild and unlimited outlook on life.

Rich McCoy and his bow

I emerged in the interactive space in '95, back in mother's land, after completing a Fine Arts degree, while making Clip Art for a multimedia company. Since then I've worked for some of the leading agencies around the world (AKQA, LBI, Edelman, and Saatchi), and many Fortune 100 companies, as an interactive Art Director / UX Designer / Creative Director. I've also made a crust as an Illustrator, Photographer, Painter and Sculptor – disciplines that have immeasurably enhanced my world of pixels. It would be fair to say I'm a creative thinker who refuses to be constrained by the traditional boundaries of the medium. You can thank the bushmen for that.

I'm a firm believer in balancing a strategic mindset with a rolling my sleeves up and getting stuck in approach to life and work.

I love to instil honesty and humanity into my life and work, having poured my heart and soul into pretty much everything online – from banking systems to online communities, artist portfolios to political awareness campaigns, and online shopping stores selling everything from cheap t-shirts to multimillion dollar homes.

Out side of my core UX/UI Design and Creative Direction practice I run a small coaching and mentoring business, make, sell and exhibit art and practice archery.

Currently based in New Zealand, and working for the Ministry of Business Innovation & Employment as the Product Owner of Service Design and User Experience.

 Make Contact with Rich »

My top five strengths according to Gallup® Clifton Strengths report

Full report and DiSC® profile avaliable on request.


People who are especially talented in the Connectedness theme have faith in the links between all things. They believe there are few coincidences and that almost every event has a reason.


People who are especially talented in the Ideation theme are fascinated by ideas. They are able to find connections between seemingly disparate phenomena.


People who are especially talented in the Intellection theme are characterized by their intellectual activity. They are introspective and appreciate intellectual discussions.


People who are especially talented in the Empathy theme can sense the feelings of other people by imagining themselves in others’ lives or others’ situations.


People who are especially talented in the Futuristic theme are inspired by the future and what could be. They inspire others with their visions of the future.

13 Tales of Misadventure & Stupidity

Notable Clients

  • 7Up
  • Aardman
  • Air France
  • Air New Zealand
  • Alfa Romeo
  • AKQA
  • Alliance and Leicester
  • All Saints Clothing
  • Audi
  • Baccardi
  • Ballance
  • Bayleys Real Estate
  • B and Q
  • Breville
  • Brisbane
  • Bristol Credit Union
  • BT
  • Chanel 4
  • Clarks
  • Institute of Chartered Accountants
  • Comvita
  • The Countryside Agency
  • Disney Channel
  • Dlink
  • Dotti
  • Duchamp
  • Edelman
  • Endemol
  • Everton Football Club
  • Emap
  • Fairfax
  • Farmlands
  • FinancialTimes
  • Firetrap
  • Flieshmans
  • Hardy Ames
  • Isobar Paris
  • Invisalign
  • ICL
  • JaquiE
  • JayJays
  • Jewish Federation of New York
  • Jeep
  • Joules Clothing
  • Just Jeans
  • KLM
  • Kraftfoods
  • LBi
  • Liverpool Football Club
  • Liberty Human Rights
  • MTV
  • Nationwide Building Society
  • Nestle
  • News Corp
  • Nikon
  • Oral B
  • Optegra
  • NPG
  • Panasonic
  • Penguin
  • PepsiCo
  • Peter Alexander
  • Polydor
  • Port of Brisbane
  • Portmans
  • Queensland
  • Royal Mail
  • Saatchi
  • SKY
  • Smiggle
  • SonyPictures
  • Telstra
  • The Just Group
  • Trade Me
  • Trustpower
  • Tui
  • University of Oxfordshire
  • UPS
  • Vodafone
  • Walker Books
  • Wiltshire Farm Foods
  • Wiltshire Air Ambulance
  • ZSL

Clients & Colleagues say

Published articles, books and podcasts about my work and practices

I've been fortunate enough to be noticed for my work by publishers in different mediums over a range of subjects Read more.

Other Sites & Projects

  • My Pepper Soul
  • McCoy Me
  • The Mushroom Farmer
  • Litle Hellos
  • Micropoems

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