About Rich McCoy

My Story

I was born in the UK and raised in the African desert by bushmen. Okay, that might be a stretch - my parents were from the UK, but I did grow up shaking Kalahari sand out of my shoes. And I think I'm a better man for it. Something about those vast open expanses and the untamed animals has given me what some might call a wild and unlimited outlook on life.

Rich McCoy

I emerged in the interactive space in '95, back in mother's land, after completing a Fine Arts degree, while making Clip Art for a multimedia company. Since then I've worked for some of the leading agencies around the world (AKQA, LBI, Edelman, and Saatchi), and many Fortune 100 companies, as an interactive Art Director / UX Designer / Creative Director. I've also made a crust as an Illustrator, Photographer, Painter and Sculptor – disciplines that have immeasurably enhanced my world of pixels. It would be fair to say I'm a creative thinker who refuses to be constrained by the traditional boundaries of the medium. You can thank the bushmen for that.

I love to instil honesty and humanity into my life and work, having poured my heart and soul into pretty much everything online – from banking systems to online communities, artist portfolios to political awareness campaigns, and online shopping stores selling everything from cheap t-shirts to multimillion dollar homes.

13 Tales of Misadventure & Stupidity


Creative Direction

Creative Team Leadership


User Experience Design

User Interface Design

Agile/Sprint/Lean Methodologies

Mentoring & Coaching

Front-end development

Notable Clients

  • 7Up
  • Aardman
  • Air New Zealand
  • Alfa Romeo
  • AKQA
  • Alliance and Leicester
  • All Saints Clothing
  • Audi
  • Baccardi
  • Ballance
  • Bayleys Real Estate
  • B and Q
  • Breville
  • Brisbane
  • BT
  • Chanel 4
  • Institute of Chartered Accountants
  • Comvita
  • The Countryside Agency
  • Disney Channel
  • Dlink
  • Dotti
  • Duchamp
  • Edelman
  • Endemol
  • Everton Football Club
  • Emap
  • Fairfax
  • Farmlands
  • FinancialTimes
  • Firetrap
  • Flieshmans
  • Hardy Ames
  • Invisalign
  • ICL
  • JaquiE
  • JayJays
  • Jewish Federation of New York
  • Jeep
  • Joules Clothing
  • Just Jeans
  • Kraftfoods
  • LBi
  • Liverpool Football Club
  • Liberty Human Rights
  • MTV
  • Nestle
  • News Corp
  • Nikon
  • Oral B
  • Optegra
  • NPG
  • Panasonic
  • Penguin
  • PepsiCo
  • Peter Alexander
  • Polydor
  • Port of Brisbane
  • Portmans
  • Queensland
  • Royal Mail
  • Saatchi
  • SKY
  • Smiggle
  • SonyPictures
  • Telstra
  • The Just Group
  • Trade Me
  • Trustpower
  • Tui
  • University of Oxfordshire
  • UPS
  • Vodafone
  • Walker Books
  • Wiltshire Farm Foods
  • ZSL

Clients & Colleagues say

Some lovely people write about me & what I do

  • Idea Revolution
  • Web Designers Idea Book
  • PC Format
  • New Design Magazine
  • Channel 4 Talent
  • The Designer's Web Handbook