I was born in the UK and raised in the African desert by bushmen. Okay, that might be a stretch - my parents were from the UK, but I did grow up shaking Kalahari sand out of my shoes. And I think I'm a better man for it. Something about those vast open expanses and the untamed animals has given me what some might call a wild and unlimited outlook on life.
I emerged in the interactive space in '95, back in mother's land, after completing a Fine Arts degree, while making Clip Art for a multimedia company. Since then I've worked for some of the leading agencies around the world (AKQA, LBI, Edelman, and Saatchi), and many Fortune 100 companies, as an interactive Art Director / UX Designer / Creative Director. I've also made a crust as an Illustrator, Photographer, Painter and Sculptor – disciplines that have immeasurably enhanced my world of pixels. It would be fair to say I'm a creative thinker who refuses to be constrained by the traditional boundaries of the medium. You can thank the bushmen for that.
For the last decade my work has taken me and my family to live in the wonderful city of Melbourne with its fine coffee and culture, the bountiful Kati-Kati in New Zealand's Bay of Plenty, the rugged West Coast of Ireland, The idyllic freethinking Waiheke Island off the coast of Auckland, An intriguing French expat community near Bergerac, the scorchingly hot Brisbane, and currently rural Somerset in England.
I love to instil honesty and humanity into my life and work, having poured my heart and soul into pretty much everything online – from banking systems to online communities, artist portfolios to political awareness campaigns, and online shopping stores selling everything from cheap t-shirts to multimillion dollar homes.
Due to the sensitivity of some of my commercial work, you will need login details to access my portfolio, but I like to think its worth the effort.Access my portfolio
Rich is one of a kind, someone who l have grown to admire over the years. Whilst working with Rich at the Just Group, he was able to achieve considerable in a short space of time. Not only was Rich a great team player and a perfect cultural fit in what was a pressure cooker at times, he was also a great manager of staff, they all loved him. Rich achievements included redesigning all eDM communications (best practice) across Just Jeans, Jay Jays, Dotti, Portman’s, Jacqui E, Peter Alexander & Smiggle along with redesigning/re-launching websites for Just Jeans, Dotti & Jacqui E, which had immediate financial impact. I am delighted to know Rich and is someone l truly admire. In short she is a gun!
Group General Manager Taking Shape
It has been refreshing working with a designer that is both good at what they do but also understand the medium they are working with. Rich fits this type of creative perfectly: he has a fantastic eye for detail and has some excellent skills making things look both pretty and simple. Not only is he talented professionally, he also has a great personality. He's a bubbly, compassionate guy that gets along with everyone. (NB: He's also got great musical, film and art tastes - worth asking about!) I really hope that I get to work with Rich again; I consider him a good friend and will actively strive to keep in touch both professionally and personally.
VP Engineering at Xero
Rich is an exceptional talent with an impressive work ethic - a combination that is often difficult to find. His capacity to interpret clients needs into innovative and compelling visual design solutions is significant and evident in his vast body of work. He is passionate about his creative practice and design, photography, illustration and media communicate and infuse his professional and personal life. I have no hesitation in recommending Rich McCoy. Not only is he creative and highly skilled he is also a wonderful human being.
Managing Director Speak Out Ltd.
Rich is a good bet for both graphic and web design. He's comfortable working with strong existing brands as well as developing exciting innovative brands from scratch. Rich takes a proactive and consultative approach which left me feeling engaged and completely informed throughout the creative process. He has the breadth of technical and design skills that make him extremely useful in this field.
E-Commerce Programme Manager Harrods
Brilliant to work with. He listens, checks that he understands and has produced more than expected.
Founder / CEO Ooooby
I had worked with Rich in a previous role and when B & Q undertook the project of redeveloping the DIY.com web site I had no hesitation in hiring him. Rich merged with the internal & external (agency) team seamlessly. Through an aggressive design and build phase Rich proved to be a valuable team member. His experience & knowledge regarding not only design & code but user interaction proved essential in delivering such a customer focused site. McCoy digital have worked since on several projects ranging in scope and size. Each has been delivered to the same high standard and expertise.
Change and Experience Manager B & Q plc
I worked with Rich on a large web project for a leading UK publishing company. His attention to detail, understanding of designing for the web (with usability in mind) and professionalism are second to none. He's also a great guy who's easy to get along with and would be a cultural asset to any company.
Head of User Experience Virgin Media
Rich is an inspirational creative force and a pleasure to work with. His enthusiasm and imagination combined with total professionalism and his ability as an astute and natural communicator ensures that he adds real value to any team and delivers great results.
Director Lightstone Interactive
Rich is a very nice person to work with. He's an excellent creative designer, with a keen eye for detail. I would highly recommend Rich, to anyone considering working with him.
Senior Software Engineer Protocus Ltd.
Working with Rich McCoy on '42 Writers for Liberty' was an absolute pleasure. Rich was professional, speedy and provided us with excellent advice, especially when it came to last minute changes – which he dealt with in an incredibly patient and helpful manner! In addition to being a pleasure to work with, Rich designed a really beautiful website, paying real care and attention to our brand and messaging. The result was a site that worked perfectly with the overall branding of Liberty's Charge or Release campaign. I wouldn't hesitate in recommending Rich to anyone and I sincerely hope I have the opportunity to work with him again in the near future.
Campaigns Coordinator Liberty Human Rights
Rich is a skilled designer, very personable and delivered to our requirements. On a busy project Rich was a valuable asset to the team and helped us meet our deadlines.
Program Manager LBi
Ahoy Rich. Thanks for a great site build. We were well impressed with the efficiency with which you work and how well you replicated Rowans site design in web space. Your feedback throughout the process was clear and concise and the suggestions you made for various improvements to the functionality of the site as the build progressed proved insightful and effective. We felt well understood and in capable hands from the outset! And, for a commercial project, it proved a refreshingly easy and fun process. We enjoyed and continue to enjoy working with you. Nice one!
Rowan and Mark Sommerset
Author and Illustrator Dreamboat Books
Rich has been superb. Having contacted him via email and put forward a brief outline of what I was looking for I have been extremely happy with every aspect of the site as it has developed. Rich has taken the idea's in my head and made a sharp, clean site which is much more than I ever dreamed it could be I am so pleased. I will use Rich in any further web development I require as I he seems to understand exactly what I need with vague information from myself. He is easy to contact and extremely punctual in his work even though he is an extremely busy guy. 10/10.
Owner Our - Eczema
Having dealt with plenty of designers, as a web developer I have rarely met anyone who can grasp an exact understanding of the look and feel required as well as Rich. This along with the fact he is a pleasure to deal with means I plan to work with Rich plenty more times in the future.
Owner Student Recipes.com
I had worked with Rich previously whilst he was a Senior Designer at our New Media agency. When I moved on to another financial services company and needed some design work, Rich had become a freelance designer. I had no hesitation in commissioning him to do the work for us, and am are very happy with the quality of the results, his responsiveness and attitude to our requirements and his web design and build expertise.
e-Commerce Manager Stroud and Swindon Building Society