Portfolio / Poster design for The McCoy Posters
Client
Internal
Project
Promotional Poster
Role
Art Director
Project Description
When I initially made the decision to return to England and set up my own practice I was faced with the fear of how the hell am I going to present my self to a market that I am unfamiliar with and get attention on paper. I decided to put together a pack to accompany my paper CV and portfolio, that would include a DL postcard that included a line of audio tape with a recording of my Portfolio URL and instructions of how to turn that length of tape into a tape loop, a sheet of stickers all wrapped up in one of these posters. Thing is though I needn't have bothered as the UK market has reacted very well and I must have only sent out a hand full and now have a couple of hundred cluttering up my office!
This is the second poster in the series and marks what I hope is a return to form in the use of real objects (lambs heart), photography and illustration in my personal work.
Clockwise from top:
The Petits Machins poster, The Chromer poster