Rich McCoy mostly refers to himself as a
Digital Creative Director^*

^* However Rich also sometimes refers to himself as a:
Tweeter, Painter, UX Guy, Photographer, Beardy Wierdy, Tumblr, Music Lover, Coffee Evangelist, Husband, Father, Designer, Vegan, Barefoot Pilgrim, Film Maker, Dyslexic, Mushroom Farmer, Friend, Poet, Sculptor, Joker, Networker, & Mostly Harmless,
quite often simultaneously.